The new nature of convenience: Formulating for the post-pandemic mindset – white paper

Beyond the temporary inconveniences brought on by the pandemic, it also exerted lasting influence on how consumers approach the eating experience. More time at home led many to re-discover the simple pleasure of home cooking and take a more intentional approach to their health. As a sense of normalcy returned, it became clear that convenience still plays an important role in daily meal solutions – though with elevated expectations. 

Tap into three strategies for appealing to today's convenience consumer. 

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