The new nature of convenience: Formulating for the post-pandemic mindset – white paper

January 25, 2023

1 Min Read
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Beyond the temporary inconveniences brought on by the pandemic, it also exerted lasting influence on how consumers approach the eating experience. More time at home led many to re-discover the simple pleasure of home cooking and take a more intentional approach to their health. As a sense of normalcy returned, it became clear that convenience still plays an important role in daily meal solutions – though with elevated expectations. 

Tap into three strategies for appealing to today's convenience consumer. 

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