Sweeteners: Innovations to meet consumer preferences – product development guide

Today's consumers know that the amount of added sugars ingested impacts health, and they're taking steps to avoid it. But what exactly is replacing added sugar in consumers’ diets? America still has a sweet tooth, and plenty of people still crave products that aren’t outwardly sweet but rely on sugar for flavor and function, including pasta sauces, salad dressings and crackers. 

Fortunately for formulators, there are now countless natural sweetening solutions available to design foods and beverages that satisfy both consumers’ clean-label criteria and their taste buds.