Melissa Kvidahl

Melissa Kvidahl Reilly

Contributing writer

Melissa Kvidahl Reilly is a freelance writer and editor with 10 years of experience covering news and trends in the natural, organic and supplement markets. She lives and works in New Jersey.

Latest from Melissa Kvidahl Reilly

baked goods
Food Development
Vegan baked goods ‘rise’ to the challengeVegan baked goods ‘rise’ to the challenge
byMelissa Kvidahl Reilly
Nov 20, 2024
4 Min Read
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Beverage Development
Clean, booze-free beverages offer sober fun to social drinkersClean, booze-free beverages offer sober fun to social drinkers
byMelissa Kvidahl Reilly
Jul 27, 2023
4 Min Read

All from Melissa Kvidahl Reilly

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Protein
Brand experts prioritize sustainable proteins, new applications
Brand experts prioritize sustainable proteins, new applications
Jun 22, 2023
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3 Min Read
byMelissa Kvidahl Reilly
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Colors/Flavors
Natural colors and flavors are worth the challenge, experts say
Natural colors and flavors are worth the challenge, experts say
May 25, 2023
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5 Min Read
byMelissa Kvidahl Reilly
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Food Ingredients
Fiber: Innovating with a foundational ingredient
Fiber: Innovating with a foundational ingredient
May 9, 2023
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5 Min Read
byMelissa Kvidahl Reilly
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Fiber
F&B innovators capitalize on dietary fiber’s underrated appeal
F&B innovators capitalize on dietary fiber’s underrated appeal
Dec 27, 2022
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4 Min Read
byMelissa Kvidahl Reilly
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Market Trends & Analysis
Vegetables, mature flavor profiles prioritized in some kids’ food brands
Vegetables, mature flavor profiles prioritized in some kids’ food brands
Oct 4, 2022
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3 Min Read
byMelissa Kvidahl Reilly
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Sugar Reduction
‘Healthier’ permissible indulgence finds favor
‘Healthier’ permissible indulgence finds favor
Jul 8, 2022
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5 Min Read
byMelissa Kvidahl Reilly
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Sweeteners
The appeal of clean label sweeteners
The appeal of clean label sweeteners
May 31, 2022
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3 Min Read
byMelissa Kvidahl Reilly
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Beverage Development
Coffee and tea trends lean functional, health-conscious
Coffee and tea trends lean functional, health-conscious
May 16, 2022
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3 Min Read
byMelissa Kvidahl Reilly
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Colors/Flavors
Most-favored flavor profiles provide product inspiration
Most-favored flavor profiles provide product inspiration
Apr 6, 2022
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4 Min Read
byMelissa Kvidahl Reilly
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Sweeteners
Sugar substitutes trend natural, clean label
Sugar substitutes trend natural, clean label
Mar 17, 2022
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5 Min Read
byMelissa Kvidahl Reilly
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Beverage Development
Functional beverages must deliver flavor, nutrition
Functional beverages must deliver flavor, nutrition
Jan 12, 2022
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3 Min Read
byMelissa Kvidahl Reilly
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Colors/Flavors
Trending clean label ingredients
Trending clean label ingredients
Dec 29, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Bakery
Attracting consumers to better-for-you bakery
Attracting consumers to better-for-you bakery
Oct 12, 2021
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2 Min Read
byMelissa Kvidahl Reilly
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Bakery
Bakery category navigates gluten-free, keto lifestyles
Bakery category navigates gluten-free, keto lifestyles
Sep 23, 2021
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5 Min Read
byMelissa Kvidahl Reilly
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Snacks
Clean label snack trends
Clean label snack trends
Aug 31, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Snacks
Snacks become integral part of daily life
Snacks become integral part of daily life
Jul 23, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Plant Based
Plant-based trends and opportunities
Plant-based trends and opportunities
Jun 29, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Fiber
Fiber maintains popularity through the years
Fiber maintains popularity through the years
Jun 1, 2021
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4 Min Read
byMelissa Kvidahl Reilly
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Fiber
Consumers seeking fiber-enriched foods
Consumers seeking fiber-enriched foods
May 10, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Confectionery
Confectionery brands talk clean label amid pandemic times
Confectionery brands talk clean label amid pandemic times
Mar 2, 2021
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2 Min Read
byMelissa Kvidahl Reilly
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Pre/Probiotics
Gut health, immune support popular in children’s nutrition
Gut health, immune support popular in children’s nutrition
Jan 26, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Market Trends & Analysis
Children’s food brands cater to developing palates
Children’s food brands cater to developing palates
Jan 5, 2021
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3 Min Read
byMelissa Kvidahl Reilly
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Beverage Development
Change is brewing: 2020 tea and coffee trends
Change is brewing: 2020 tea and coffee trends
Nov 4, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Beverage Development
Coffee and tea market data
Coffee and tea market data
Nov 2, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Colors/Flavors
CPG brand experts weigh in on clean label colors and flavors
CPG brand experts weigh in on clean label colors and flavors
Oct 5, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Grains
Whole and ancient grains on the rise
Whole and ancient grains on the rise
Sep 18, 2020
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3 Min Read
byMelissa Kvidahl Reilly
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Grains
Trends driving consumer interest in better-for-you grains
Trends driving consumer interest in better-for-you grains
Sep 4, 2020
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1 Min Read
byMelissa Kvidahl Reilly
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Fats/Oils
Clean label fats and oils resonate with consumers
Clean label fats and oils resonate with consumers
Aug 26, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Bakery
Clean label bakery on the rise
Clean label bakery on the rise
Jul 22, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Bakery
Vegan, keto, COVID: Experts reveal today’s top issues in the bakery aisle
Vegan, keto, COVID: Experts reveal today’s top issues in the bakery aisle
Jul 10, 2020
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3 Min Read
byMelissa Kvidahl Reilly
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Beverage Development
Beverage brands discuss consumer trends and opportunities for growth
Beverage brands discuss consumer trends and opportunities for growth
May 11, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Formulation
Formulating in the healthy snack space
Formulating in the healthy snack space
Apr 21, 2020
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2 Min Read
byMelissa Kvidahl Reilly
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Snacks
On the pulse: Snack brands talk new ingredients
On the pulse: Snack brands talk new ingredients
Apr 3, 2020
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4 Min Read
byMelissa Kvidahl Reilly
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