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A thirst for innovative beverages – product development guide
Consumers show continued attraction for beverages with tantalizing flavors and health perks, giving formulators even more room to innovate.
August 15, 2024
1 Min Read
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Thirst-quenching, great-tasting and health-boosting beverages are most certainly what today’s consumers crave — but it’s not easy to marry all those requirements in one single formulation.
The functional beverage market is booming, and it’s a great time to focus on developing beverages that provide functional benefits beyond hydration. This comprehensive product development guide delves into the industry, offering invaluable insights for functional beverage developers seeking to create the next generation of innovative, health-promoting drinks.
Download to discover:
A deep understanding of consumer preferences, including the demand for natural, nutrient-rich, clean-label beverages with tantalizing flavors and functional perks.
Cutting-edge, beverage-ready ingredients like branded bioactives, botanical extracts, and nutrient-dense superfoods that can elevate formulations.
Advice on selecting top-quality, responsibly sourced ingredients that deliver on taste, nutrition, and efficacy.
Research on the diverse range of functional benefits consumers seek, from energy enhancement and cognitive support to gut health and immunity boosting.
Read the guide today to stay ahead of the curve on functional beverages that captivate health-conscious consumers and drive market success.
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