Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the food & beverage industry!
Join 30,000+ members. Yes, it's completely free.
Rethinking refreshment: Wellness beverages that pop – digital magazine
Beverage buyers are shunning sugar and seeking whole-health boosts in their drinks, and aisles crowded with cans of all stripes are evidence that brands are delivering to meet the demand. Balancing flavor and nutritional value in low-sugar beverages can be difficult, though, especially when using natural ingredients.
November 5, 2024
2 Min Read
Better refreshment is on tap as wellness takes priority with many consumers when they scan the beverage aisle or comb through their options at convenience stores. For formulators, copackers and brands, understanding consumer preferences for flavor, convenience and health benefits is crucial for developing the most successful wellness beverages.
Beverages can be formulated to address specific health concerns like stress, immune health and mental energy. Sweet proteins, stevia, isomaltulose and chicory root fiber offer potential solutions for reducing sugar and enhancing nutritional value. Using upcycled ingredients can address consumer concerns about sustainability and food waste, as additional benefits.
Drink in all the major trends in modern wellness beverage development by downloading this free digital magazine. The articles include:
Viewpoint: Wellness beverage category shows no signs of slowing
Tea isn’t just for sipping anymore, as cutting-edge functional RTDs are coming to market packed with flavor and benefits. Content Director Audarshia Townsend highlights the alternative sweeteners and upcycled ingredients making these drinks more sustainable and appealing.
The sweet truth about wellness beverages
Consumers want to sweeten their wellness routines without sugar crashes. New natural sweeteners are delivering on that desire. Cindy Hazen explains how reducing sugar in beverages while maintaining flavor and nutritional value is a truly complex task.
From waste to wellness: Upcycled ingredients unlock endless potential for sustainable beverages
Upcycled drinks make a difference. Discover how innovative brands are turning food waste into delicious and eco-conscious beverages. Melissa Kvidahl Reilly also touches on why working with knowledgeable suppliers, using standardized ingredients and implementing proper handling protocols are key to overcoming the inherent challenges.
10 wellness beverage brands upgrading the drink case
The Game Changers — From functional sodas to energy-boosting elixirs, these brands offer unique flavors and benefits to help consumers achieve their health goals. Nick Collias shines a light on wellness beverages delivering solutions around various needs, including relaxation, energy and beauty.
Stress, immune health drive consumers to functional beverages
Tension, anxiety and sleeplessness are taking a toll on our immune health, but functional beverages offer natural solutions to support everyone’s well-being. Danielle Citrolo offers functional solutions to beverage manufacturers to address stress and support immune health, targeting specific needs like seasonal support, different times of day, relaxation and workplace wellness.
Examples of wellness beverages takeaways for your business include:
Claims like “no added sugar,” “zero sugar” and “no sugar” had high purchase impact with consumers, according to proprietary research from Cargill.
Numerous sweetening compounds, glycosides, are naturally found in the leaves of the plant Stevia rebaudiana.
Upcycled ingredients, by their very nature as byproducts or surplus, can vary in composition due to differences in raw materials, processing methods and other factors.
Underwritten by:
Read more about:
Digital magazinesYou May Also Like