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Discover the latest trends in the beverage industry – video
October 15, 2024
Sponsored by Cargill
In this new video, Cargill marketing and technical experts have teamed up to showcase “What’s Hot in Beverages” – revealing key trends that are shaping the category's future. Dive into the video to explore these exciting trends:
Functional benefits: Consumers want beverages that offer additional benefits beyond quenching thirst, like brain and heart health.
Sugar reduction: Reducing sugar is a top priority, leading to the creation of low- and no-added-sugar beverages using high-intensity sweeteners and polyols.
Hydration: Hydration is expanding, from sports drinks to juices and carbonated drinks, often combined with other health benefits.
Explore the dynamic nature of the beverage industry and the innovation Cargill delivers to meet evolving consumer demands.
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