The appeal of alt: Understanding consumer demand for label-friendly alternative products – report

For many, the notion of consuming meatless meat and nondairy dairy used to be unthinkable, or at least decidedly fringe, but now consumers are embracing these alternatives in ever-growing numbers. And as these products see rising popularity among shoppers, it could be that the growing allure of alternative has not merely just begun, it has gained momentum.

Although these products have risen to mainstream prominence within only the last few years, in actuality many have a long history. In our latest report we examine the evolution of consumer motivations, the sophistication of product innovation to meet this demand, and how to solve some of the more pressing formation challenges for texture, taste and taste, both sweet and savory.