Does your new condiment cut the mustard?

Ketchup, mustard and mayo have ruled the condiment aisle for decades, but new innovative products that pack unique flavor profiles are causing disruption in the category. Case in point, Sriracha. That spicy flavor is now found in a host of products including mayonnaise, dressings and marinades. And a quick scan of the dressings aisle reveals more products packing ingredients that not only are flavorful, but functional. What’s more, the marinade category is bursting with flavor profiles from around the world, providing consumers an inexpensive way to taste the world.

But when it comes to any product, consumers want ingredients that are healthy, sustainable and, of course, taste great. Products in this category create magic with the attractive ingredients in the right ratios. Depending on the type of condiment, dressing or marinade, certain qualities are important to the product. Viscosity, opacity, mouthfeel, suspension, meltaway and how the product sticks to the substrate are critical to the product’s success.

If your company recently launched an innovative condiment, dressing or marinade, the SupplySide editorial team would love to check it out.

Has your company launched a new product in the condiment, dressing or marinade sector that is innovative and saucy enough to win over SupplySide editors? If so, I invite you to enter the 7th Annual SupplySide CPG Editor's Choice Awards that recognize innovative finished products launched to the U.S. consumer market between July 2017 and August 2018 in 30 categories across the supplement and food and beverage markets.

Products must be submitted by the CPG brands or their representatives, not by ingredient or component suppliers. The submission deadline is Wednesday, Aug. 22, 2018.

Winners are selected by the editors based on market innovation, consumer need, scientific substantiation, integrity and the “cool” factor. Finalists will be showcased through the SupplySide Health & Nutrition Network brands, and winners announced at SupplySide West in Las Vegas, Nov. 6-10, 2018.

For more than 20 years, SupplySide has helped those in the food, beverage, dietary supplement, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product.