Anticipating the next big thing in plant-based eating – white paper
July 20, 2022
1 Min Read
Sponsored by Cargill
Your mother's mantra of "Eat your veggies" has finally borne fruit. Plant-based eating has mobilized past trend status to become nothing short of a revolution, valued at $7.4 billion in 2021 with a three-year sales increase of 54%. But as with any fast-moving wave, the key to success is anticipating what's next. Read our white paper for insight into:
Identifying today's plant-based consumer
Motivations for choosing plant-based products
Which new categories offer promise
Four critical considerations in product development
Download now to learn more.
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