Arne Maas is a commercial team leader at SKIM, a leading insights agency specializing in decision behavior. Arne works with clients to solve communications, eCommerce and revenue management challenges across the consumer goods, technology, and consumer health industries. Arne has worked in the fields of strategy, innovation, communications, and market research for leading companies including Unilever, Sara Lee, Philips, and Heineken. He has also served as professor of marketing and innovation at the Rotterdam Business School, specializing in nonconscious decision making and innovative entrepreneurship. Arne holds a PhD in Psychology from the Radboud University of Nijmegen. He can be reached at [email protected]