Collette Kakuk, VP of global marketing at Layn Natural Ingredients, has three decades of experience in branding, customer experience, qualitative and quantitative market research, predictive modeling and competitive analysis—including food service, food processing, manufacturing, restaurant, banking and Fortune 100 business consulting. Her passion for people, animals and the planet helps fuel her interest in natural botanical ingredient marketing and innovation. Kakuk proudly served in the U.S. military and holds an MBA from the Ross School at the University of Michigan.