Since joining Imbibe more than five years ago, senior marketing manager Ilana Orlofsky has led the charge for numerous marketing initiatives that have helped clarify and amplify the company’s voice and presence in the marketplace. She embodies the organization’s value of building bespoke products as she delivers custom presentations laden with market and consumer insights to inform innovation pipelines for beverage brands of all sizes, and at conferences. With a bachelor’s degree from Washington University in St. Louis, Orlofsky has continued her education through various marketing-specific certificate programs at DePaul, Harvard Business School and Cornell University.