A growing thirst for function – product development guide

The functional beverage market is undergoing a significant transformation, catering to a broader audience of active lifestyle consumers beyond traditional athletes. This shift is driven by increasing demand for convenient, tasty, and health-promoting drinks that support everyday wellness goals.

With a global market valued at $131.5 billion in 2022 and projected to reach $276.6 billion by 2032, functional beverages are supplying plant-based proteins, novel postbiotics, and FODMAP-friendly prebiotic fibers to deliver convenience, taste, and targeted health benefits for consumers of all fitness levels.

Get the tools you need to respond to this rapidly changing and growing consumer base in this month’s product development guide!