Quenching consumers’ thirst for functional beverages – webinar

Functional beverages are booming as health-conscious consumers demand more from their beverage choices. But how can brands translate buzz into sales? This webinar examines the key trends fueling the segment’s steady rise, from the health functions consumers desire most to the omnipresent desire for sugar reduction. You’ll also see how those trends are reflected in the latest SPINS sales data, including the functional ingredients, sweeteners and health focuses driving purchase decisions. We’ll cap off the presentation with tips on how brands can overcome common formulation challenges and bring these trends to life.

Takeaways:

Moderator:

Karen Raterman
Associate director of content marketing, SupplySide

Speakers:

Leanne Pinsonneault
Senior food scientist, Cargill

Leanne focuses on supporting customers in the beverage category.  In this role, she leverages her deep technical expertise in sugar reduction and in-depth knowledge of ingredients like stevia, polyols and texturizers to help customers create great-tasting beverages with less sugar and fewer calories.  Away from work, you’ll often find her surrounded by her three energetic border collies, who are always ready for a game of fetch.

Jennifer Berndt
Category marketing manager, Cargill

Jennifer helps identify trends and foster innovation, with a focus on the beverage space. Prior to her current position, Jennifer held numerous marketing roles within Cargill, helping strategic customers achieve their global growth goals. A 14-year veteran of the company, Jennifer holds a degree in entrepreneurship from the University of St. Thomas (St. Paul, MN).

Alice Mintz
Director of solution architecture, SPINS

Alice has spent her career helping brands of all sizes in the CPG industry succeed by turning data into actionable insights for strategic growth. As the director of solution architecture at SPINS, she leads a team focused on driving revenue growth and market expansion across the food, beverage and beauty segments.  With an approach grounded in analytical expertise and curiosity, Alice partners with companies to solve challenges and unlock opportunities in an ever-evolving industry.