CBD: Navigating the burgeoning F&B market – deep dive

Despite FDA’s long-held position that CBD cannot be sold in conventional food or dietary supplements, the market has continued to grow, and some players speculate regulations may someday align accordingly. As with most food ingredients, cannabinoids aren’t a one-size-fits-all product. Supply chain, extraction methods, formulation challenges and more can impact flavor, as well as functionality and solubility. Ready-to-drink (RTD) and ready-to-mix (RTM) beverages, sparkling waters, snacks, confectionery, cereal and other food and beverage applications are popular.