What the bioactivist movement means for functional food and beverages – infographic

Considered the next generation of health ingredients, bioactives are found in plants, fungi and microbes – and can help you reach health goals. A recent survey indicated that 27% of the U.S. population considers themselves bioactivists, but half aren’t satisfied with current solutions. These high-intent buyers are also willing to pay more for products with bioactives because they see them as a proactive way to support their health and wellness. 
 
Download this free infographic for insights into the bioactivist: what they want, what they believe, and how functional food, beverage and supplement brands can appeal to them.