Functionality on the go: Meeting active lifestyle performance needs – SupplySide Intensive webinar

Today’s active lifestyle nutrition consumer has needs that go well beyond the demands of elite athletes. These consumers range in age from young adults to seniors, and they have nutritional priorities that are just as varied, from supporting their fitness and energy goals to enhancing their immune response and aging healthfully.  And increasingly, they want products that deliver these benefits in a handy, convenient format.

This demand is fueling a robust $92 billion functional food and beverage market — within it a super category that expands well beyond fitness and energy products.

As these foods and beverages with added functional performance benefits see increasing demand, the market is heating up for new ingredients and product format innovations.

But products also have to taste good. This means food and beverage formulators now have the added task of adding efficacy while maintaining good taste, texture and value of products in this competitive market. This SupplySide Food & Beverage Journal Sponsored Intensive will highlight performance ingredients, their scientific evidence and allowable claims, along with insights on formats that are winning in the market.

Takeaways:

Moderator:

Karen Raterman
Content marketing associate director, SupplySide, Informa Markets Health and Nutrition

Speakers:

Joe Hasan
Account executive, Applied Food Sciences

Peter Kern
Junior flavorist, Edlong

Michael Crabtree, N.D.
Director of scientific affairs and product development, Bioenergy Life Science

Sponsored by: