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Organic & non-GMO – digital magazine
Organic and non-GMO are different but complementary. Once available only as niche items via limited natural retail channels, consumer demand has given clean-label consumables delivering these added value certifications a wider berth, leading to explosive growth across the mainstream market.
March 15, 2017
1 Min Read
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Organic food sales in the United States hit a record high $39.7 billion in 2015, with produce and dairy leading the charge. And while, organic production methods disallow genetically modified organisms (GMOs), "non-GMO" is trending as the go-to label claim, with U.S. retail sales of non-GMO food and beverages estimated to reach $330 billion by 2019. This issue explores the disconnect among consumers about these different, yet complementary, certifications and terms.
Takeaways for Your Business
Euromonitor data placed the global retail value of organic dairy at just over US$10 billion in 2016.
Mintel reported 44 percent of new food products introduced between 2013 and 2016 claimed to be non-GMO.
Identifying the right market niche and certification that resonates with target consumers is key to driving product success.
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